Tuesday, September 7, 2010

Ads Educate C-Suite About Disability Diversity

Workforce Management
The national campaign is designed to change the perception of hiring disabled employees, with print ads poking fun at the foibles of a typical worker. By Mark Schoeff Jr.
February 2010

With the unemployment rate hovering in double-digit territory, it’s difficult for many people to find a job. It’s an even bigger challenge for Mark Karner, a polio survivor who uses a wheelchair and ventilator.
His disability limits the kinds of jobs he can perform. Wheelchair access is often the first stumbling block when he inquires about an opening.
“Half of them don’t even know what that means,” says Karner, who has been job hunting since September. “That’s really held me back. There’s still a lot of discrimination out there.”

Full Story: http://www.workforce.com/section/hr-management/feature/ads-educate-c-suite-about-disability-diversity/index.html

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