Workforce Management
Hired during the spring of their senior year, Coca-Cola Refreshments' new hires, who are known as 'leadership associates,' can specialize in human resources, business, sales, supply chain, or finance. By
Jennifer J. Salopek
Workforce Management Online, March 2011
Although Coca-Cola products are staples on college campuses nationwide, recruiters for a major division of the world’s largest soft-drink maker were marked as absent.
But in 2009, Coca-Cola Refreshments—the company’s sales and supply operation—launched the University Talent Program. Its creation was spurred by compelling business needs.
Although Coca-Cola is one of the world’s most-recognized brands, supply-chain jobs aren’t high-profile, hotly sought positions. The company faced a common problem: a shortage of talent.
Full Story: http://www.workforce.com/archive/feature/recruiting-staffing/coca-cola-division-refreshes-talent-diversity-push/index.php
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