Bloomberg Business Week
By Alaina Love
Leading with Purpose:
Alaina Love May 14, 2010, 3:15PM EST
Since the establishment of affirmative action in the early 1960s, organizations have struggled with shifting their focus on diversity from a numbers exercise of quota achievement to leveraging the benefits that can be derived from employees with different backgrounds and perspectives in a way that provides a commercial advantage.
While we've seen startling advances in technology and radical shifts on the political, cultural, and demographic fronts over the past 50 years, the utilization of diverse talent in organizations has not kept pace. Leaders often intuitively understand the advantage of a diverse workforce, especially in today's global economy, yet many organizations grapple with how to develop and apply diversity principles in a way that will affect revenue and market position, as well as reputation.
For companies to capitalize successfully on diversity, they must develop a robust and comprehensive strategic framework that not only considers how to attract and retain diverse employees but also is anchored in a culture of inclusion. In the 16 years I have consulted to multinational companies on issues of leadership, including diversity,some common characteristics have emerged among companies that utilize diversity as a strategic lever for growth and innovation. These are the hallmarks of organizations that have successfully moved beyond the numbers...
Full Story: http://www.businessweek.com/managing/content/may2010/ca20100513_748402.htm
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