Cornell research shows connection between diverse workplace and bottom-line success

ithacajournal.com
By Stacey Shackford •sshackford@gannett.com • February 12, 2010, 8:20 pm

In the private sector, affirmative action quotas seem to have fallen by the wayside in favor of other, more proactive practices. Diane Bradac, director of Tompkins Workforce New York, said, increasingly, this takes the form of social networking, both online and in the real world, with recruiters attending events in underrepresented communities and headhunting at the professional level.
"There's new thinking behind diversity initiatives," Bradac said. "Businesses have been asking themselves, why do we want diversity? It's not just a moral obligation, often it helps improve the bottom line."
Lynette Chappell-Williams, associate vice president of workforce diversity and inclusion at Cornell University, agrees. She said research -- much of it done at Cornell's own School of Industrial and Labor Relations -- shows a strong correlation between diversity and financial success.

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