In her greatest achievement for minority and women's rights in 1973, and shortly after her appointment as Affirmative Action Director for Ball State, Betty Newcomb founded the American Association for Affirmative Action (AAAA), an organization for directors of equal opportunity affirmative action programs that now numbers more than a thousand institutional members.
The AAAA was Betty's most successful effort to provide equal opportunity for women and minorities. She saw the organization as a way to effect change through collaboration between the two groups most disadvantaged by discrimination in educational institutions. She said, "Minorities were then fighting women's efforts for equal access until their common interests were both served by the AAAA. "
Ms. Newcomb served on the AAAA board for several years and also as President from 1978 to 1979. In addition, she wrote, edited and published most of the articles for the AAAA newsletter between 1973 and 1978. As author of the AAAA newsletter, she had a significant role in the early articulation and implementation of the Title IX Policy in colleges and universities across the nation as well as a significant role in the implementation of sexual harassment policy in colleges and universities. These programs have largely eliminated inequality in university and college sports programs, spurred women and minority enrollment in colleges and universities throughout the United States, and greatly diminished the threat of sexual harassment and sexual exploitation in educational settings.
In her retirement, Betty also helped found the Veteran's Feminists of America (VFA).
"As the founder and first President of the Association, Betty was a lifelong champion for equal rights and a foe of discrimination and harassment. Her spirit and dedication will live on through her many AAAA friends and colleagues," said AAAA President Chambers.
Betty Newcomb was the devoted mother of Blaine Newcomb, Philip Newcomb and Murray Newcomb and cherished grandmother of Nicolas, Ming Lee, and Arielle Newcomb. She is preceded in death by her beloved husband Robert Howard Newcomb, who died February 1st, 2012.